Flow Society Lacrosse
Creative Director / Apparel Design
Spearheaded creative design for Young Men’s Lacrosse inspired apparel collections. Developed all branding strategies and directed new media promotions, maintaining innovative approaches to concepts and staying ahead of trend curves.
Key Achievements: Rejuvenated product with fresh approach to branding and injection of energized patterns and color to clothing design. Directed photo shoots, managed creative, technical, casting choices for models, photographers, production design for print, web, and social media marketing.
